Performance
marketing,
engineered for
outcomes.

We run paid media like engineers — every dollar measured, every decision tested. Boutique roster. Direct access. No account executives in the way.

Years in paid media 12+
Countries served US · CA · AU
Ad platforms 8
Client roster Boutique
Flight log

Brands we've launched.

Rack Attack Automotive Ecommerce
Nieu Cabinet Doors Home Renovation
Modo Carshare Mobility
FOX Factory Powersports
Marzocchi Cycling
Race Face Cycling
Easton Cycling Cycling
Norco Cycling
Rocky Mountain Bicycles Cycling
Ride Concepts Footwear
Reliable Equipment Parts Industrial Ecommerce
Trans Canada Wood Products Building Materials
Luxton Fashion
SMYTHE Fashion
Tonic Living Home Goods
Solara Suncare Skincare
Children’s Aid Foundation Nonprofit
General Mills CPG
Peace Collective Apparel
Beth Richards Swimwear
Advice from a Caterpillar Apparel
Rack Attack Automotive Ecommerce
Nieu Cabinet Doors Home Renovation
Modo Carshare Mobility
FOX Factory Powersports
Marzocchi Cycling
Race Face Cycling
Easton Cycling Cycling
Norco Cycling
Rocky Mountain Bicycles Cycling
Ride Concepts Footwear
Reliable Equipment Parts Industrial Ecommerce
Trans Canada Wood Products Building Materials
Luxton Fashion
SMYTHE Fashion
Tonic Living Home Goods
Solara Suncare Skincare
Children’s Aid Foundation Nonprofit
General Mills CPG
Peace Collective Apparel
Beth Richards Swimwear
Advice from a Caterpillar Apparel
Pre-flight

What's your mission?

Tell us where you want to land. We'll plan the launch.

Start a project
Mission reports

Selected work.

Rack Attack · Automotive Accessories · US/CA Ecommerce

Rebuilt PMAX architecture and product-level bidding across two countries.

Rack Attack sells roof racks, hitches, and cargo gear across the US and Canada. We rebuilt the Performance Max architecture into a Proven / Discovery split, shipped a custom labelizer script that segments products by conversion rate with country-specific floors, and built a Cloud Function pipeline that keeps local inventory feeds in sync every four hours.

600K+ Products managed
2 Countries live
4hr Feed refresh
Nieu Cabinet Doors · Home Renovation · Custom Manufacturing

Server-side tracking and MMM that reset how budget gets allocated.

Diagnosed a ROAS decline rooted in AOV shifts and branded-term cannibalization. Rebuilt server-side GTM with enhanced conversions, remediated duplicate purchase tags across the Magento webhook pipeline, and delivered MMM findings that reshaped the paid media mix toward the channel actually driving incrementality.

100% Duplicate tags removed
+22pp Match rate lift
Quarterly MMM refresh cadence
Modo Carshare · Mobility · Co-op · Vancouver

Multi-platform app install campaigns for iOS and Android.

Stood up Android and iOS Google Ads UAC alongside Meta App Install campaigns for Modo, a member-owned carshare co-op. Coordinated Firebase-to-Google-Ads linking, SKAdNetwork config, ATT prompt strategy, and Meta SDK integration with the dev team. Geo-targeted lead gen campaigns fill the top of funnel in Vancouver.

iOS + Android Platforms
Google + Meta Channels
Vancouver Geo

NOW PLAYING ON THE SIM

Think you can land
a campaign on budget?

We built a small arcade game called Budget Lander. Pilot a capsule down through the attribution layer, scoop up conversions, and stick a soft landing without torching your media spend. Three minutes, oddly on-brand, surprisingly hard.

→ Launch the training sim
T-minus zero

Ready for liftoff?

Tell us what you're working on. We'll read every word, respond personally, and tell you honestly whether we're the right fit.

Start a project

or email launch@moonshine.digital