Budget Lander.
Pilot the capsule down through the attribution layer, scoop up conversions, and stick a soft landing on the pad — without torching your media budget on the way down.
What you're actually learning.
Every landing is a little allegory for a campaign launch. Hit the thrust too often and you'll burn through your ad budget before touchdown. Ride gravity all the way down and you'll slam the pad — same as a campaign with no optimization. The winning play is small, deliberate adjustments. Boring, precise, and very effective.
Soft landing
Touch down under 2.5 m/s vertical and 1.5 m/s horizontal. Anything faster counts as a crash.
Collect conversions
Gold targets floating in the drop zone add to your score. Worth grabbing — but not worth a crash.
Preserve budget
Remaining fuel multiplies your final score. Efficient pilots land with something in the tank.
Your real campaigns could use a steady hand too.
We run paid media the same way you should fly this lander — small inputs, constant feedback, budget you actually get back.
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