Budget Lander.

Pilot the capsule down through the attribution layer, scoop up conversions, and stick a soft landing on the pad — without torching your media budget on the way down.

moonshine@mission-control:~/sim/bl-01$ ● STANDBY
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PRE-FLIGHT CHECK

Ready for launch.

You're flying the Budget Lander — a capsule loaded with media spend. Touch down gently on the conversion pad before the fuel runs out.

↑ / WThrust
← → / A DRotate
SPACEStart / Restart
MISSION BL-01 / ORBIT → GROUND
BEST SCORE
LEVEL 1
Mission brief

What you're actually learning.

Every landing is a little allegory for a campaign launch. Hit the thrust too often and you'll burn through your ad budget before touchdown. Ride gravity all the way down and you'll slam the pad — same as a campaign with no optimization. The winning play is small, deliberate adjustments. Boring, precise, and very effective.

OBJ / 01

Soft landing

Touch down under 2.5 m/s vertical and 1.5 m/s horizontal. Anything faster counts as a crash.

OBJ / 02

Collect conversions

Gold targets floating in the drop zone add to your score. Worth grabbing — but not worth a crash.

OBJ / 03

Preserve budget

Remaining fuel multiplies your final score. Efficient pilots land with something in the tank.

Post-flight debrief

Your real campaigns could use a steady hand too.

We run paid media the same way you should fly this lander — small inputs, constant feedback, budget you actually get back.

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